J&J Vision Execs Provide Details on Sightbox CL Subscription Service
Johnson & Johnson Vision's recent acquisition of the contact lens subscription service Sightbox is viewed as both a way to expand the overall contact lens category and to bring back some of the “respect” that eye health and eye exams should command in their role at the center of the contact lens experience, executives of the companies said at a briefing in Chicago Friday, as reported by VisionMonday.
The J&J Vision media briefing – held during the third day of the American Academy of Optometry’s 96th annual meeting here at McCormick Place – was intended as a way to introduce the optical community to the two newest members of the J&J Vision portfolio, Sightbox and Tear Science.
It also provided an opportunity for Sightbox chief executive officer Travis Rush to reaffirm the subscription service’s commitment to “remain brand agnostic” in the contact lens marketplace. Sightbox offers consumers an opportunity to purchase a one-year’s supply of any brand of contact lenses and receive an annual eye exam for a $39 monthly fee (for bi-weekly and monthly contact lenses) or $89 (for daily lenses).
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