MacuLogix Announces Communication Guide for Eye Care Professionals Who Diagnose and Treat AMD
MacuLogix released a step-by-step communication guide for eye care professionals treating patients with AMD. MacuLogix collaborated with Laurie Sorrenson, OD, to develop its “12 Ways to Turn an AMD Diagnosis into News That’s Worth Celebrating” eBook, which is available online at www.maculogix.com/amdguide.
Being diagnosed with a chronic, progressive disease that can lead to blindness is often difficult for patients to comprehend. For many eye care professionals, it can also be particularly difficult to deliver this news to patients. Since the company’s AdaptDx automated dark adaptometer enables eye care professionals to detect subclinical AMD 3 years earlier than it can be seen, MacuLogix published this eBook to help them deliver the diagnosis with confidence and improve long-term outcomes.
“How you deliver the message can make a significant difference in how a patient perceives it—and how they act on it. To that end, good communication skills can set you apart as a practitioner and have a major impact on patients’ lives,” Laurie Sorrenson, OD, owner of Lakeline Vision Source in Cedar Park, Texas, said in a company news release. “Early diagnosis ought to be considered good news, but it can easily be misinterpreted as bad news, possibly resulting in less favorable outcomes.”
“12 Ways to Turn an AMD Diagnosis into News That’s Worth Celebrating” offers useful advice to help doctors improve delivery, with the goal of saving vision. It is available free of charge for download at www.maculogix.com/amdguide.
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