Alcon Announces Launch of New DAILIES AquaComfort Plus Patient-Friendly Packaging
Alcon launched new US-specific packaging for DAILIES AquaComfort Plus (DACP) spherical contact lenses in 90-, 30- and 5-packs to assist patients with proper lens wear and care. The new packaging is the first of several planned packaging changes.
The new DACP box design, which replaces the current packaging, features new patient-friendly educational elements, including:
• Detailed insertion and removal illustrations
• A toll-free patient helpline and email address
• The DAILIES website address for more at-home and online support
Additionally, the US flag symbol will appear on the new packaging to identify the boxes as specific only to US patients. US-specific lot numbers will also enhance supply chain tracking capabilities. By the end of 2017, Alcon also plans to launch US-specific packaging for AIR OPTIX plus HydraGlyde contact lenses.
“We’re excited to announce the launch of this new packaging design that reflects our commitment to innovating and evolving our business practices to better serve eye care professionals and their patients,” Rick Weisbarth, OD, FAAO, Vice President of Professional Affairs for US Vision Care at Alcon, said in a company news release. “Correct insertion and removal technique and proper lens care are crucial to successful contact lens wear, and this new instructional packaging, along with the telephone and web support, serves as additional reinforcement of the instructions patients receive in their doctor’s office, whenever they have a question or need a refresher.”
The new packaging will be the only DAILIES AquaComfort Plus sphere packaging that Alcon sells into the US market. The previous, global packaging design will no longer be sold in the US after June 15, 2017. Eye care professionals or others who are concerned about sales of DACP lenses with global packaging, or have any other concerns about Alcon packaging, are asked to report the issues via the "Contact Us" page on MyAlcon.com.
It’s important to note that while the DACP packaging will look different, nothing is changing with the lenses themselves, according to Alcon. The new box design will house the same trusted DACP contact lenses with Blink-Activated Moisture and gradually released moisturizing agent for built-in compliance.
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